cloud as a major driver for higher conversion

'How to innovate the Customer Journey' - Power Breakfast

5th February- Google Loft Amsterdam

Being a high-level decision maker and influencer in ecommerce, you have been invited by Google, g-company to attend our exclusive Power Breakfast ‘How to innovate the Customer Journey’. The number of guests is limited. We are happy to give you some background and to share the details of the event.


The must-attend Power Breakfast ‘How to innovate the Customer Journey’ will address the power of Cloud for improving customer experience and for increasing conversion.



08.00 - 08.30 Welcome breakfast  
08.30 - 08.35 Introduction Jeroen Hovinga, g-company
08.35 - 09.00  Why and how to accelerate the customer journey Peter Bosma, CTO Parkos
09.00 - 09.30 Why is continuous innovation key in ecommerce? Insights from China’s digital leaders Rene Repko, Retail Innovation Expert
09.30 - 10.00 Why Google in e-commerce Mario Schothuis
10.00 - 10.30  Q&A / Wrap up




practical information

date 5 February 2019
location Google Loft
Claude Debussylaan 34
1082 MD Amsterdam
focus e-commerce
audience C-Level business managers
Marketing Directors

Best practices at leading Travel Accelerator Parkos
Real-life experiences with bringing high-volume ecommerce sites  to the cloud  
Trends in Data-Driven ecommerce
Tips & tricks to boost IT performance and reduce latencies
The benefits of a global cloud and connectivity foundation
The capacities of the Google solution landscape for data-driven ecommerce
Easy ways to deliver results



Register now and take the first step to leverage cloud for higher conversion.

Learn how Google cloud innovations will accelerate look-to-book, improve customer experience and boost your conversion rates!


Still need convincing?

Across industries, the average landing page conversion rate is barely 3%.

Case studies have shown that e.g. sales & bounce rates, and the level of customer satisfaction are directly related to website speed. So when optimizing, it appears priority should be given to IT over user interaction.

Furthermore, data-driven Customer Journeys, offering a seamless experience across all channels, have proven to provoke better interactions and more transactions. Consumers who feel that they are known and appreciated, are more loyal and open to more sales.




how to use this knowledge to optimize?

By leveraging the cloud and reducing the complexity of IT, ecommerce initiatives manage to speed-up their processes, increase the availability of their site, and boost conversion.  Google provides the innovations for a cloud based ecommerce IT foundation.

Additionally, Google also offers many solutions for Artificial Intelligence, Machine Learning and Advanced Analytics that enable you to flesh out data-driven ecommerce and Customer Journeys. Some examples are Google Maps, Google Ads, Search, and Google BigQuery, Datalab and Machine Learning with the Tensorflow framework. 

In short: Google solutions not only enable the improvement of the customer experience by accelerating the performance of the ecommerce site, but also provides the tools to establish data-driven customer journeys. When combined, they boost conversion even further!




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